R1USonline: Financial Markets, Financial PR & Investor Relations 101

Foundation Level  (60 days)

If you are just getting started in financial PR or IR or if you need to understand financial markets and audiences in order to be effective in a corporate communications role, then this course is a must. This is the first of our core foundation courses.

Outcomes

• See the big picture - the context for your role
• Get to grips with financial markets jargon
• Communicate with the key players - appreciating how they think and how they operate
• Understand the regulatory framework and the financial calendar

What you will learn

The Big Picture, Companies & Funding
 • The financial markets architecture
 • Raising money - bonds and shares
 • Directors, shareholders and corporate governance
 • Positioning financial PR and IR and getting the message across

Understanding Financial Markets
 • Understanding investment banks
 • Stock markets, indices and market performance
 • Buy-side and sell-side
 • Principles of portfolio management

Rules & Regulations
 • Regulations overview
 • Avoiding market abuse
 • Dealing with price-sensitive information
 • The financial calendar
 • Corporate governance
 • Implications for financial PR & IR

Financial PR & Investor Relations
 • Corporate communications in-house
 • Financial PR and IR audiences & what they want
 • Getting the message across - the web of communications
 • The role of IR
 • The role of financial PR
 • Typical communications programme

Summary and Conclusion
 • Where to go from here