Brunswick Group releases survey findings on new media usage by investment community
2 September 2009
Brunswick Group LLC, released results of an online survey of nearly 500 institutional investors and sell-side analysts in the United States and Europe examining if and how new media* plays a role in their investment recommendations and decisions.
A key finding of the survey was that the investment community overwhelmingly looks to companies as their primary source of information relevant to their investment recommendations and decisions, with the influence of new media playing a limited, albeit growing role.
Key findings of the survey include:
- 55% of participants selected “information direct from companies” as the source with most influence, while 83% ranked it in the top three sources of influence.
- 4% of participants included “new media” as the source with most influence while 12% listed “new media” among the three most influential sources.
- 58% of respondents stated that they believe new media will become increasingly important in helping them make investment decisions in the future.
- Sub-groups that are more optimistic of new media’s future role in the investment community include U.S.-based investors and analysts, as well as those focused on the technology sector.
* New media was defined as blogs, message boards and social networking sites, such as Facebook, and micro-blogging services like Twitter.
For further details see: http://www.brunswickgroup.com/documents/New_Media_Survey_Findings_Release.pdf