Upcoming Course Dates

We do not currently have any dates scheduled for this open course - please contact us for more information or view our range of online courses.


Prerequisite Courses
None

If you are unsure whether this course is right for you, please contact Miranda Lane (info@financetalking.com)


Related Course
The following course is closely related to this course.

Finance Fundamentals for IR & Corporate Communications (FFME)

2-Days Introductory Skills

This course covers all the financial concepts and jargon that you need to be effective in financial communications. We cover the capital markets, how they work, who does what and how financial PR and IR fit in. We also tackle the fundamentals of corporate finance and give you an overview of how companies are valued. Finally we cover financial reporting and help you understand income statements and balance sheets, enabling you to draw out the headline points in results and tell your company’s financial story effectively. 

This course is designed for:

  • Investor Relations officers
  • Corporate communications executives
  • Financial PR consultants

Outcomes

The course will help you to gain a good grounding in all aspects of finance needed for IR and financial communications. 

Specifically, you will:

  • Understand the capital markets and how IR and corporate communications fit in
  • Grasp the essentials of economics
  • Appreciate the perspectives of investors, analysts and the financial media
  • Understand the financial contents of earnings releases including headline key performance indicators, income statements and balance sheets
  • Get to grips with jargon and develop your financial fluency

What you will learn

The Big Picture

  • The financial markets architecture
  • Raising capital – bonds and shares
  • Who are your shareholders and what do they want?
  • Types of investor and their characteristics
  • The role of investment banks
  • Regulations for listed companies
  • Key financial audiences and what they want
  • Writing financial news releases
  • The importance of guidance and managing expectations
  • The FinanceTalking investment game


Economics Essentials

  • Brief history of money
  • Overview of the current economic climate
  • Government debt levels in developed markets and their impact
  • How asset prices move
  • Bubbles and crashes


How Companies are Valued – Overview

  • How listed companies are valued by markets
  • The role of analysts and the importance of managing expectations
  • Valuing future cash flows
  • Valuation using multiples


Shareholder Value

  • Shareholder value – the shareholders’ perspective
  • Shareholder value – the company’s perspective
  • Characteristics of debt and equity funding
  • Understanding the cost of capital
  • The capital mix – implications
  • Driving growth at the required return
Accounting Essentials
  • The key financial statements and how they fit together – the FinanceTalking accounting game
  • The difference between profits and cash
  • Depreciation, amortization and EBITDA
  • Goodwill and impairment
  • US GAAP and IFRS – the main differences and non-GAAP measures
  • Annual Reports & earnings releases – how analysts and journalists use your financial information


Financial Information Review

  • Reviewing the balance sheet (statement of financial position)
  • Reviewing the income statement
  • Establishing a trend – how analysts adjust your profit
  • Key performance indicators
  • Earnings per share and dividends
  • Communicating earnings guidance
  • Mock earnings call


Telling Your Investment Story

  • How the numbers tell the story
  • Lessons for earnings releases and annual reports
  • Communicating to achieve fair value


Summary & Conclusion


How you will learn

The course will be interactive and engaging, drawing lots of examples from real companies to bring the learning to life and offering plenty of opportunity to relate the learning to your own company. 

On day 1, you will play the FinanceTalking Investment Game, making decisions on whether to trade shares, bonds and gold in the context of news announcements and economic data.

On day 2, the FinanceTallking Accounting Game will help you to understand balance sheets and income statements as well as key concepts such as working capital and operational leverage.

There are numerous other exercises designed to contextualise the learning in a communications role, including writing a financial press release and a mock press/analysts’ conference.