Definition of acquired value of in-force businessAcquired value of in-force business Acquired Value of In-Force business. When a life insurance company makes an acquisition, part of the purchase price represents the value of the insurance contracts in the target company. This is in effect, the present value of the policies acquired (in effect the PVNBP, except it is not new business sales, it is existing business that you are buying from another company). See also PVNB.
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