Upcoming Course Dates
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- Will definitely feel more confident asking the right questions around results etc.
Prerequisite Course
To get the most out of this course, you should have completed the following:
To get the most out of this course, you should have completed the following:
If you are unsure whether this course is right for you, please contact Miranda Lane (info@financetalking.com)
Equivalent Online Course
An online equivalent of this course is available with immediate access.
An online equivalent of this course is available with immediate access.
Complementary Online Courses
The courses below will complement your chosen course.
The courses below will complement your chosen course.
- Adjusted Profits – Specialist Short Online Course
- Evaluating M&A from a Financial Point of View – Specialist Short Online Course
- Leverage & How Much is Too Much? – Specialist Short Online Course
- Understanding Cash Flows – Specialist Short Online Course
- Understanding DCF Valuation – Specialist Short Online Course
- Understanding Valuation Using Multiples – Specialist Short Online Course
Finance Essentials for Communicators
2-Days Introductory Skills
This 2-day programme is designed to help you understand the essentials of finance that you’ll need to communicate your company’s financial story effectively. We cover the big picture, shareholder value, accounting, corporate finance and company valuation – all in an accessible way for corporate communicators.
Outcomes
- Develop your financial fluency
- Gain a comprehensive understanding of corporate finance and accounting concepts
- Understand how to use numbers and KPIs to tell your financial story
- Learn to communicate in a way that helps your company achieve fair value
What's Included
- Breakfast, lunch and snacks throughout the day at one of wallacespace’s lovely venues
- A PDF of your course materials
- A copy of our printed financial glossary
- Briefing papers, online courses and quizzes available after your course via a virtual classroom
- Access to our tutors by phone or email should you have any questions after your course
After the course, you will have access to the following online courses which will help you consolidate your knowledge:
- The Basics of Business Finance – Essentials
- Understanding Shareholder Value – Essentials
- Adjusted Profits – Specialist Short
- Understanding Cash Flows – Specialist Short
- Leverage & How Much is Too Much – Specialist Short
- How to Analyse a Company – Coffee Break
- Understanding DCF Valuation – Specialist Short
- Understanding Valuation Using Multiples – Specialist Short
What you will learn
The Big Picture
- Capital markets overview
- The perspectives of financial audiences
- Sell-side analysts and the role of guidance
Corporate Finance Essentials
- Creating shareholder value – what it really means
- The link to return on capital
- Metrics for executive compensation
- Characteristics of debt and equity funding
- Cost of capital and the capital mix
- The impact of leverage/gearing
- Changing the capital structure
- Telling the story
Accounting Essentials
- The key financial statements and how they fit together
- The FinanceTalking accounting board game
- The difference between profits and cash
- Depreciation, amortisation and EBITDA
- Goodwill and impairment
- Using adjusted/non-GAAP numbers
- Annual Reports & earnings releases – how analysts, investors and journalists use your financial information
Analysing Financial Information
- Reviewing the balance sheet
- Gearing/leverage ratios
- Working capital management
- Communicating balance sheet strength
- Views of ratings agencies and other credit analysts
Analysing Financial Information Cont’d
- Income statement headline numbers
- Analysing the income statement and asking questions
- Establishing a trend – how analysts adjust your numbers
- Constant currency and other underlying numbers
- Growth and margins, operational leverage/gearing
- Earnings per share and dividends
- How the numbers tell the story
- Building a story using key performance indicators
- Media and analysts conference case studies
Valuation
- Context for investment decision-making (economics)
- Evaluating growth potential
- Valuation basics – discounted cash flow techniques
- Analysts’ models – how they work
- The importance of managing expectations
- Using communications to influence DCF valuation
- Valuing a company using multiples
- What might change a multiple?
- Using communications to influence multiples
How to Tell your Investment Story
- Management’s task
- Telling the story in terms of what really matters
Summary & Conclusion
- Where to go from here
How you will learn
- Through engaging, interactive case studies from a range of sectors
- By exercises designed to simulate real life scenarios that you will encounter in your communications role
- Through vigorous discussion and debate embeds the financial language and helps solidify the learning
- Via practical applications of content – ensuring that you return to your desk to carry out your duties even more effectively
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