Upcoming Course Dates

2-Days Introductory Skills
Mon 5 Aug 2024
London, St Pancras
£1,600.00 + VAT


2-Days Introductory Skills
Mon 28 Oct 2024
London, St Pancras
£1,600.00 + VAT

  • A great learning experience - the right level of theory as well as interactive learning

Prerequisite Course
To get the most out of this course, you should have completed the following:

If you are unsure whether this course is right for you, please contact Miranda Lane (info@financetalking.com)

Equivalent Online Course
An online equivalent of this course is available with immediate access.

Complementary Online Courses
The courses below will complement your chosen course.

Finance Essentials for Communicators

2-Days Introductory Skills

This 2-day programme is designed to help you understand the essentials of finance that you’ll need to communicate your company’s financial story effectively. We cover the big picture, shareholder value, accounting, corporate finance and company valuation – all in an accessible way for corporate communicators.


  • Develop your financial fluency
  • Gain a comprehensive understanding of corporate finance and accounting concepts
  • Understand how to use numbers and KPIs to tell your financial story
  • Learn to communicate in a way that helps your company achieve fair value

What's Included

  • Breakfast, lunch and snacks throughout the day at one of wallacespace’s lovely venues
  • A PDF of your course materials
  • A copy of our printed financial glossary
  • Briefing papers, online courses and quizzes available after your course via a virtual classroom
  • Access to our tutors by phone or email should you have any questions after your course

After the course, you will have access to the following online courses which will help you consolidate your knowledge:

What you will learn

The Big Picture

  • Capital markets overview
  • The perspectives of financial audiences
  • Sell-side analysts and the role of guidance

Corporate Finance Essentials

  • Creating shareholder value – what it really means
  • The link to return on capital
  • Metrics for executive compensation
  • Characteristics of debt and equity funding
  • Cost of capital and the capital mix
  • The impact of leverage/gearing
  • Changing the capital structure
  • Telling the story

Accounting Essentials

  • The key financial statements and how they fit together
  • The FinanceTalking accounting board game
  • The difference between profits and cash
  • Depreciation, amortisation and EBITDA
  • Goodwill and impairment
  • Using adjusted/non-GAAP numbers
  • Annual Reports & earnings releases – how analysts, investors and journalists use your financial information

Analysing Financial Information

  • Reviewing the balance sheet
  • Gearing/leverage ratios
  • Working capital management
  • Communicating balance sheet strength
  • Views of ratings agencies and other credit analysts

Analysing Financial Information Cont’d

  • Income statement headline numbers
  • Analysing the income statement and asking questions
  • Establishing a trend – how analysts adjust your numbers
  • Constant currency and other underlying numbers
  • Growth and margins, operational leverage/gearing
  • Earnings per share and dividends
  • How the numbers tell the story
  • Building a story using key performance indicators
  • Media and analysts conference case studies


  • Context for investment decision-making (economics)
  • Evaluating growth potential
  • Valuation basics – discounted cash flow techniques
  • Analysts’ models – how they work
  • The importance of managing expectations
  • Using communications to influence DCF valuation
  • Valuing a company using multiples
  • What might change a multiple?
  • Using communications to influence multiples

How to Tell your Investment Story

  • Management’s task
  • Telling the story in terms of what really matters

Summary & Conclusion

  • Where to go from here

How you will learn

  • Through engaging, interactive case studies from a range of sectors
  • By exercises designed to simulate real life scenarios that you will encounter in your communications role
  • Through vigorous discussion and debate embeds the financial language and helps solidify the learning
  • Via practical applications of content – ensuring that you return to your desk to carry out your duties even more effectively